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Ad industry hold global gathering
By Qin Chuan (China Daily)
Updated: 2004-09-09 02:14
As the largest developing market in the world, China's development will bring
about opportunities for the world and make bigger contribution to the world's
advertising industry.
So said Vice-Premier Wu Yi in her congratulation letter to the opening
ceremonies of the 39th International Advertising Association (IAA) World
Congress in Beijing Wednesday.
The three-day congress, held every two years, has brought together some 1,200
global advertising professionals. They will talk about various issues related to
the international advertising industry.
IAA was founded in 1938 and now has around 4,000 members in 80 countries. Its
mission, the group's President Michael Lee said during opening remarks, is to
promote and facilitate excellence in global advertising.
China's advertising industry has been developing fast quickly in the past two
decades, Wu said.
Last year, turnover surpassed 100 billion yuan (US$12 billion), with the
field becoming an important sector for the national economy.
The congress will play an active role in compelling China's advertising
industry's development and enhancing interchange between China's advertising
industry and that of other countries, Wu said.
Minister of the State Administration for Industry and Commerce Wang Zhongfu
said China attaches great importance to the sector's development and it will
receive assistance from the government.
China will keep its promises, made when it entered the World Trade
Organization (WTO), that the advertising market will be opened up by the end of
2005, he said.
He added the congress will help raise the competitiveness of China's sector.
Lee said the congress can benefit participants' businesses.
"I hope you will all be able to participate in as many of the sessions as
possible," he told the gathering.
Paul Springer, with Buckinghamshire Chilterns University and a participant,
said he hopes to achieve a better understanding of China's advertising arena.
Doing so will allow him to conveniently exchange ideas with Chinese
professionals, Springer said.
Zhang Dexin, general manager of the Tianjin Tianye Advertisement Planning Co
Ltd, said Chinese companies can gain close contact with foreign firms at the
congress.
"Once we get an idea of how they do business, we can be better prepared for
future competition with them," Zhang said.
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